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Why Brands Should Sell on Amazon

By Andrew Hurley |   Aug 29, 2017

Selling on Amazon has been, in recent history, a controversial question for many brand owners and managers who have concerns about Amazon's size and control and a brand's perceived inability to control the customer experience on the Amazon site. Now the answer to “should this brand be on Amazon?” is unequivocally “yes” given that nearly $4 in every $10 in ecommerce sales occur on Amazon. More and more retail dollars are spent there and more and more brands are making their way there - requiring a proactive stance to stand out and succeed.

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