Better Amazon Ad Performance

Data-Driven Advertising with proven results

We combine our proven strategies with leading Amazon Programmatic Ad Technology that uses AI to optimize bids and identify additional keyword targeting.  This leads to more scale and increased profitability with more control over variables for our brand partners.

Come and see it in action.

Cart and Crane eCommerce

Achieve Better ACOS with:

  • Holistic approach – From Sponsored Products to DSP, we manage ads with a full-funnel strategy
  • Data-driven action plans
  • Balance between growth, competition, and profitability
  • Sound strategy rooted in deep experience with rapid testing
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Our Full-Funnel Approach

We implement a full-funnel approach designed to reach customers at every stage of their shopping journey, from exploration and discovery to conversion and loyalty.

It’s called a funnel because the idea is to cast a wide net to engage as many shoppers as possible. As they move through each stage of the funnel, the leads narrow down, leaving only those shoppers who are most likely to purchase, and ideally, become loyal customers.

To take advantage of the benefits of a full-funnel approach, we leverage all ad products on each marketplace to boost brand awareness and conversions.

Amazon Advertising Manager
Awareness:
  • DSP (Display and Video)
  • OTT
  • Off-Marketplace ads / Content Strategies
 
Consideration:
  • DSP (Display and Video)
  • Sponsored Brand Video
 
Persuasion and Conversion:
  • Sponsored Brands
  • Sponsored Products
  • Sponsored Display (Retargeting and Interest-Based)
  • Page and Brand Optimization
    • Listing Copy and Images with storytelling
    • A+ Content
    • Stores
Repeat Engagement:
  • Subscribe and Save Activation
  • Repurchase
  • Customer Engagement

Amazon DSP

The Next Generation of Amazon Advertising to increase brand awareness, loyalty and delivery better results to down-funnel ads

Amazon Data Services

We Manage Amazon Demand-Side Platform (DSP) Advertising as part of a Full-Funnel Approach.

Amazon DSP extends targeting capabilities and allows for both in-network and off amazon advertising with much greater targeting to drive decision making and performance.

Our integrated approach uses the latest data and tailored strategies that we adjust in real-time to manage budgets and goals against performance in conjunction with all other advertising spend.

DSP
differently

What we do differently

  • Continuous campaign optimization
  • ASIN-level reporting across DSP and sponsored ads
  • Coordinated results across spend produces better overall ROAS results

Results

We outperform results managed in Amazon’s native DSP console

Jumpstart your eCommerce Strategy today.

Get in touch with us today to learn how Channeled can help navigate your brand through a complex world of e-commerce.