Amazon is now the third largest advertising network on the planet next to Google and Facebook (Learn more about that news). By taking advantage of Amazon’s growing advertising tools, sellers are able to get their products in front of a large audience on the largest shopping site in the world, which is growing more competitive […]
Many Amazon Sellers are asking “what’s the deal” with Amazon’s new storage fee promotion being pushed in Seller Central? Amazon’s April announcement of storage fee discount of 50-75% underlines the marketplace’s intent to establish One Day shipping more widely as the marketplace pursues continued competitive advantage among online buyers through benefits for its Prime members. We […]
With upcoming deadlines for Prime Day 2019 fast approaching it is important to make you are prepared to make the most of the day. The first deadline is later this week on 6/14 so read carefully! The Basics of Prime Day How Big is Prime Day? Amazon started Prime Day in 2015 as a way […]
A short “How To” on preparing to Transition from Amazon Vendor Central to Amazon Seller Central as Amazon give the boot to many sellers in the vendor program who now must manage all aspects of selling as a 3rd party without help from Amazon.
If you are reading this you have made the decision to Sell on Amazon (or another online marketplace). Great! Now, let’s pause for a bit… Taking your brand to Amazon needs to be as carefully considered and executed as any other sales channel would be. Too often we run into brands with unrealistic expectations that […]
Selling on Amazon has been, in recent history, a controversial question for many brand owners and managers who have concerns about Amazon’s size and control and a brand’s perceived inability to control the customer experience on the Amazon site. Now the answer to “should this brand be on Amazon?” is unequivocally “yes” given that nearly […]
Selling on the Amazon marketplace should be a crucial component of any brand’s strategy in today’s retail landscape. The amount of traffic to the Amazon site from buyers with intent to purchase is simply impossible to ignore. Need proof? 43% of ALL online purchases in the US went through Amazon in 2016 (source) 55% of […]