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Managed Google Shopping Ads for DTC eCommerce

Product Listing ads on Google Shopping when setup and managed properly continue to deliver strong ROAS.  We setup and deliver  because we only work with eCommerce brands and use proven strategies to setup and profitably scale.

We manage aspects of Google PLAs/ Shopping ads including:

  • Feed setup

    Setup including integration with your shopping cart and Google Merchant Center, integration with Google Adwords and Analytics conversion goals.

  • Feed optimization

    Setup doesn’t stop with syncing product data, optimization is an important part of success. We optimize product data specifically for Gooogle search.

  • Buy on Google

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  • Google Shopping

    Get access to native checkout on Google Shopping that increase conversion without any additional operational complexity.

  • Ad Management

    Continuous bid optimization, campaign structure and mix between PMax and traditional shopping campaigns based on performance are just the starting point for our team.

  • Performance Reporting

    Access to custom reporting on channel performance weekly with access to on-demand performance reporting in a more user friendly dashboard than provided by Google.

Our 5 Steps for Google Shopping Success:

  1. Setting up the campaign structure: Includes creating product groups based on attributes like product category, brand, price, and more. It’s important to create a structure that is easy to navigate and allows for easy bid adjustments based on performance.
  2. Optimizing product data: Google Shopping campaigns rely heavily on product data to determine when and where your ads will be displayed. We work with our clients to optimize their product data is accurate and optimized for reach. This includes product titles, descriptions, and images and offers to increase visibility.
  3. Setting bid strategies: Setting the right bid strategy is crucial in managing a Google Shopping campaign. We work with our clients to determine the best bidding strategy based on their goals, whether it’s maximizing ROI, increasing sales, or driving traffic to their website.
  4. Monitoring and adjusting bids: Once the campaign is up and running, we continuously monitor and adjust bids to ensure that our clients are getting the most out of their ad spend. This includes adjusting bids based on product performance, seasonality, and other factors that may impact the performance of the campaign.
  5. Creating and testing ad variations: We also create and test different ad variations to see which perform best. This includes testing different images
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