If you are reading this you have made the decision to Sell on Amazon (or another online marketplace). Great! Now, let’s pause for a bit… Taking your brand to Amazon needs to be as carefully considered and executed as any other sales channel would be. Too often we run into brands with unrealistic expectations that […]
Selling on Amazon has been, in recent history, a controversial question for many brand owners and managers who have concerns about Amazon’s size and control and a brand’s perceived inability to control the customer experience on the Amazon site. Now the answer to “should this brand be on Amazon?” is unequivocally “yes” given that nearly […]