Amazon continues to roll out tools and features for sellers to connect with customers, promote their products, and grow their business through the marketplace. The Manage Your Customer Engagement (MYCE) tool is one such offering.
Amazon Posts serves as another way to enhance the brand shopping experience for consumers. Like A+ Content and Amazon Storefronts, Amazon Posts is another way that sellers create and display their brand-curated content and educate consumers on their products and value proposition.
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Taking your brand to Amazon needs to be as carefully considered and executed as any other sales channel would be.
55% of users BEGIN THEIR SEARCH on Amazon when shopping online. And even when a shopper has found the product on an individual retailer’s site, 9 out of 10 will go to check availability and pricing on Amazon.