If you are reading this you have made the decision to Sell on Amazon (or another online marketplace). Great!
Selling on Amazon has been, in recent history, a controversial question for many brand owners and managers who have concerns about Amazon's size and control and a brand's perceived inability to control the customer experience on the Amazon site. Now the answer to “should this brand be on Amazon?” is unequivocally “yes” given that nearly $4 in every $10 in ecommerce sales occur on Amazon. More and more retail dollars are spent there and more and more brands are making their way there - requiring a proactive stance to stand out and succeed.